--- title: "Nshama" canonical: https://www.uaepropertyagents.com/developers/nshama markdown: https://www.uaepropertyagents.com/md/developers/nshama.md type: developer description: "Private Dubai developer whose entire business is Town Square, an 880-acre community of affordable apartments and townhouses." last_verified: 2026-11-12 sources: 3 publisher: "UAE Property Agents (Omnia)" language: en-GB usage: "You may read, quote, summarise and cite this content, including in AI answers, with attribution to UAE Property Agents and a link to the canonical URL. Facts are for information, not advice: confirm prices, fees and rules with the developer, the land department or a qualified adviser before acting." --- # Nshama: developer profile > Private Dubai developer whose entire business is Town Square, an 880-acre community of affordable apartments and townhouses. Facts last verified 12 November 2026 against the sources listed at the end. ## Key facts | Fact | Value | | --- | --- | | Founded | 2014 | | Headquarters | Dubai, UAE | | Ownership | Private company; its shareholders are not disclosed on its website. | | Website | https://www.nshama.ae | | Market segment | affordable | | Builds in | Dubai | | Developments covered | 0 | | Founded | 2014 | | Town Square | 880+ acres, launched 2015 | | Central park | 50,000 sq m | | Retail outlets (company figure) | 250+ | ## Overview Nshama was established in Dubai in 2014 and launched its one master community, Town Square, in 2015. The company is private. Its website credits Fred Durie, whom it describes as a seasoned real estate expert, with a key role in building the business. Unlike most developers on this site, Nshama does not move from plot to plot: everything it sells is inside Town Square. Town Square covers more than 880 acres. The plan is built around a central park of 50,000 sq m, and the company cites more than 250 retail outlets, 13 km of cycling trails and a 10 km running track. By its own figures the community is roughly 20 to 29 minutes by car from The Dubai Mall, Dubai International Airport, Al Maktoum International Airport and Dubai Hills Mall, depending on traffic. That places it firmly in suburban Dubai. The product is mainstream family housing. The website lists nine townhouse neighbourhoods (Zahra, Hayat, Safi, Noor, Sama, Naseem, Reem, Shams and Maha) and around 40 apartment buildings, and the company keeps releasing new apartment blocks: the latest names in late 2026 were Evelyn, Rosewell, Fiori, Olbia, Camden, Alton, Augusta and Odessa. Nshama says it offers flexible payment plans but publishes the detail only in brochures released on request, so we have not been able to verify a standard plan. It also publishes no figures for homes delivered or residents, although a community that has been building since 2015 has a good deal of completed stock to walk around. Ask the sales team for the handover history of comparable buildings. ## Strengths - Town Square has been under development since 2015, so buyers can see finished neighbourhoods, the park and the retail before buying off-plan. - A single master plan under one developer, with a 50,000 sq m central park, 13 km of cycling trails and more than 250 retail outlets, by the company's figures. - Mainstream family product, with townhouses as well as apartments in the same community. - Around 40 apartment buildings and nine townhouse neighbourhoods are listed, giving a deep resale and rental market inside one community. ## Considerations for buyers - All of Nshama's business is in one community. A buyer's outcome depends on Town Square alone, and on the developer continuing to manage it well. - Nshama keeps releasing similar apartment blocks, eight in its latest list. Owners who resell or let compete with the developer's new stock and with dozens of near-identical buildings. - The location is suburban. The company's own figures put it 20 to 29 minutes by car from The Dubai Mall and the airports in normal traffic. - It is private and publishes no accounts, ownership details or delivery statistics that we could find. - Payment plans are not published. Get the schedule in writing and check what, if anything, is payable after handover. ## Notable completed projects - Town Square Dubai ## Questions and answers ### Is Nshama a reliable developer? Nshama has been building Town Square since 2015, and there are completed townhouse neighbourhoods and apartment buildings to inspect. It is privately owned and does not publish accounts or delivery statistics, so we cannot verify how its handover dates compared with those promised. Visit the community, ask for the handover history of similar buildings, and confirm the escrow account for the project you are buying. ### Where does Nshama build? Only at Town Square Dubai, a master community of more than 880 acres in suburban Dubai. The company's figures put it about 20 to 29 minutes by car from The Dubai Mall, Dubai International Airport and Al Maktoum International Airport. ### What payment plans does Nshama offer? Nshama says it offers flexible payment plans, but the details are in project brochures and are not published on its website. Ask for the written schedule for the building you are considering and check how much is due before handover and how much after. ### What is Town Square Dubai? Town Square is Nshama's master-planned community, launched in 2015. It covers more than 880 acres and has apartments and townhouses arranged around a 50,000 sq m central park, with cycling and running tracks and, by the company's count, more than 250 retail outlets. ## Sources Facts on this page were last checked against these sources on 12 November 2026. - [Nshama: about us](https://www.nshama.ae/about-us) - [Nshama: Town Square master plan](https://www.nshama.ae/town-square) - [Nshama: website (project listings)](https://www.nshama.ae/) --- Source page: https://www.uaepropertyagents.com/developers/nshama. Published by UAE Property Agents, Omnia Capital Group. You may read, quote, summarise and cite this content, including in AI answers, with attribution to UAE Property Agents and a link to the canonical URL. Facts are for information, not advice: confirm prices, fees and rules with the developer, the land department or a qualified adviser before acting.