--- title: "La Mer, Dubai" canonical: https://www.uaepropertyagents.com/dubai/la-mer markdown: https://www.uaepropertyagents.com/md/dubai/la-mer.md type: area description: "Meraas's beachfront district in Jumeirah 1, a rare freehold pocket on the old Jumeirah coast. Small, low-rise and now firmly ultra-prime, with only two projects still selling." last_verified: 2026-11-12 sources: 4 publisher: "UAE Property Agents (Omnia)" language: en-GB usage: "You may read, quote, summarise and cite this content, including in AI answers, with attribution to UAE Property Agents and a link to the canonical URL. Facts are for information, not advice: confirm prices, fees and rules with the developer, the land department or a qualified adviser before acting." --- # La Mer: property and area guide > Meraas's beachfront district in Jumeirah 1, a rare freehold pocket on the old Jumeirah coast. Small, low-rise and now firmly ultra-prime, with only two projects still selling. Facts last verified 12 November 2026 against the sources listed at the end. ## Key facts | Fact | Value | | --- | --- | | Emirate | [Dubai](https://www.uaepropertyagents.com/dubai) | | Area type | waterfront district | | Tenure | Freehold for all nationalities | | Master developer | [Meraas](https://www.uaepropertyagents.com/developers/meraas) | | Also known as | La Mer Dubai, Port de La Mer, J1 Beach, La Mer Jumeirah | | Coordinates | 25.23, 55.26 | | Developments covered | 0 | ## Overview La Mer is a beachfront district in Jumeirah 1, built by [Meraas](https://www.uaepropertyagents.com/developers/meraas) along one of Dubai's oldest and most central stretches of coast. It combines a public beach and dining strip with a residential quarter. Meraas describes Mediterranean-style architecture with terracotta roofs and whitewashed walls, a marina and yacht club with more than 190 berths, and the J1 Beach strip of licensed beach clubs and restaurants. Most of Jumeirah lies outside Dubai's designated freehold zones, so La Mer is one of the few places on this coast where overseas buyers can hold freehold title, and that scarcity shapes everything about it. The first residential phase, Port de La Mer, offered one- to five-bedroom apartments beside the marina and is sold out. La Mer Maisons and Sur La Mer (three- to five-bedroom homes) are sold out too. What remains is at the very top of the market. Solaya is a collection of 234 beachfront apartments in nine buildings, with prices from AED 13.8 million. Jumeirah Asora Bay, which Meraas also lists under La Mer, starts at AED 49 million. Neither is aimed at yield investors; buyers are wealthy end-users and second-home owners who want a beach address 20 minutes from Downtown and DIFC. For a buyer with a smaller budget, La Mer is realistically a resale market in Port de La Mer. For a buyer at Solaya's level, the comparison set is Palm Jumeirah's crescent, Jumeirah Bay Island and Bulgari, not the wider Dubai apartment market. ## Who it suits - Ultra-prime end-users - Second-home buyers wanting central beachfront - Yacht owners - Buyers prioritising scarcity over yield ## Highlights - One of very few freehold beachfront locations on the Jumeirah coast - About 20 minutes to Downtown Dubai and DIFC, 30 to Dubai International Airport, according to Meraas - Marina and yacht club with more than 190 berths - Low-rise buildings and a single master developer controlling design - J1 Beach restaurants and beach clubs within walking distance ## Considerations - A very small market. Only two projects have developer stock, both ultra-prime, so price discovery relies on few transactions and resale can be slow. - Entry price for new stock is AED 13.8 million; this is not a district for yield-led investment. - J1 Beach is a public leisure destination. Expect visitor traffic, valet queues and evening noise near the beach clubs. - No metro station nearby; access is by road through Jumeirah 1, shared with visitors to the beach. - Solaya is at enabling-works stage with handovers listed from 2029 to 2030, so the beachfront beside it will be a building site for several years. - Service charges on beachfront, concierge-serviced buildings are high. Request the estimate before reserving. ## Drive times - Downtown Dubai: about 20 minutes - DIFC: about 20 minutes - Dubai International Airport: about 30 minutes ## Developments in La Mer No developments in this area are currently published on the site. ## Nearby areas - [City Walk](https://www.uaepropertyagents.com/dubai/city-walk) - [Dubai Maritime City](https://www.uaepropertyagents.com/dubai/dubai-maritime-city) - [Rashid Yachts & Marina](https://www.uaepropertyagents.com/dubai/mina-rashid) - [Downtown Dubai](https://www.uaepropertyagents.com/dubai/downtown-dubai) - [Business Bay](https://www.uaepropertyagents.com/dubai/business-bay) - [Palm Jumeirah](https://www.uaepropertyagents.com/dubai/palm-jumeirah) ## Questions and answers ### Can foreigners buy property at La Mer? Yes. La Mer is a freehold development by Meraas, and its apartments are open to buyers of any nationality, which is unusual for the Jumeirah coast. ### What is still for sale at La Mer? From the developer, two projects: Solaya, with prices from AED 13.8 million, and Jumeirah Asora Bay, from AED 49 million. Port de La Mer, Sur La Mer and La Mer Maisons are sold out and available only as resales. ### Is Port de La Mer the same as La Mer? Port de La Mer is the first apartment community within La Mer, beside the marina, and is now sold out. La Mer is the name of the whole Meraas master development, including the beach and J1 Beach dining strip. ### What are property prices in La Mer per square foot? Published figures for La Mer: AED 5,242 per sq ft for all homes (average advertised price per sq ft; Bayut, from advertised asking prices, October 2026). Averages move with the mix of homes sold, and asking prices usually sit above prices paid. Compare areas in our [price per sq ft table](https://www.uaepropertyagents.com/data/area-prices). ## Sources Facts on this page were last checked against these sources on 12 November 2026. - [Meraas: La Mer master development](https://www.meraas.com/en/master-development/la-mer) - [Meraas: Solaya](https://www.meraas.com/en/project/solaya) - [Property Finder: Solaya 1, 2 and 3](https://www.propertyfinder.ae/en/new-projects/meraas-holding/solaya-in-la-mer) - [Property Finder: Solaya 8](https://www.propertyfinder.ae/en/new-projects/meraas-holding/solaya-8) --- Source page: https://www.uaepropertyagents.com/dubai/la-mer. Published by UAE Property Agents, Omnia Capital Group. You may read, quote, summarise and cite this content, including in AI answers, with attribution to UAE Property Agents and a link to the canonical URL. Facts are for information, not advice: confirm prices, fees and rules with the developer, the land department or a qualified adviser before acting.