Off-plan property in La Mer
New developments, starting prices and what La Mer is like to live in.
- Tenure
- Freehold
- Master developer
- Meraas
Illustrative image
New developments in La Mer
No La Mer developments are listed at the moment
An adviser can send current launches in and around La Mer with prices and payment plans.
What La Mer is like
Meraas's beachfront district in Jumeirah 1, a rare freehold pocket on the old Jumeirah coast. Small, low-rise and now firmly ultra-prime, with only two projects still selling.
La Mer is a beachfront district in Jumeirah 1, built by Meraas along one of Dubai's oldest and most central stretches of coast. It combines a public beach and dining strip with a residential quarter. Meraas describes Mediterranean-style architecture with terracotta roofs and whitewashed walls, a marina and yacht club with more than 190 berths, and the J1 Beach strip of licensed beach clubs and restaurants.
Most of Jumeirah lies outside Dubai's designated freehold zones, so La Mer is one of the few places on this coast where overseas buyers can hold freehold title, and that scarcity shapes everything about it. The first residential phase, Port de La Mer, offered one- to five-bedroom apartments beside the marina and is sold out. La Mer Maisons and Sur La Mer (three- to five-bedroom homes) are sold out too.
What remains is at the very top of the market. Solaya is a collection of 234 beachfront apartments in nine buildings, with prices from AED 13.8 million. Jumeirah Asora Bay, which Meraas also lists under La Mer, starts at AED 49 million. Neither is aimed at yield investors; buyers are wealthy end-users and second-home owners who want a beach address 20 minutes from Downtown and DIFC.
For a buyer with a smaller budget, La Mer is realistically a resale market in Port de La Mer. For a buyer at Solaya's level, the comparison set is Palm Jumeirah's crescent, Jumeirah Bay Island and Bulgari, not the wider Dubai apartment market.
Suits
- Ultra-prime end-users
- Second-home buyers wanting central beachfront
- Yacht owners
- Buyers prioritising scarcity over yield
In its favour
- One of very few freehold beachfront locations on the Jumeirah coast
- About 20 minutes to Downtown Dubai and DIFC, 30 to Dubai International Airport, according to Meraas
- Marina and yacht club with more than 190 berths
- Low-rise buildings and a single master developer controlling design
- J1 Beach restaurants and beach clubs within walking distance
Worth knowing
- A very small market. Only two projects have developer stock, both ultra-prime, so price discovery relies on few transactions and resale can be slow.
- Entry price for new stock is AED 13.8 million; this is not a district for yield-led investment.
- J1 Beach is a public leisure destination. Expect visitor traffic, valet queues and evening noise near the beach clubs.
- No metro station nearby; access is by road through Jumeirah 1, shared with visitors to the beach.
- Solaya is at enabling-works stage with handovers listed from 2029 to 2030, so the beachfront beside it will be a building site for several years.
- Service charges on beachfront, concierge-serviced buildings are high. Request the estimate before reserving.
How La Mer connects
Approximate drive times in normal traffic.
- Downtown Dubai20 min
- DIFC20 min
- Dubai International Airport30 min
Market figures
Published figures, each with its source and period. Yields are gross, before service charges, voids and fees.
- Asking price per sq ft
- AED 5,242Bayut, October 2026
Bayut’s figures are asking prices, which usually sit above what buyers finally pay. Read 12 November 2026.
Areas near La Mer
Dubai
Dubai Maritime City
Pictured: Chelsea Residences by DAMAC Properties
4 developmentsFrom AED 1.65M
La Mer: questions buyers ask
Can foreigners buy property at La Mer?
Yes. La Mer is a freehold development by Meraas, and its apartments are open to buyers of any nationality, which is unusual for the Jumeirah coast.
What is still for sale at La Mer?
From the developer, two projects: Solaya, with prices from AED 13.8 million, and Jumeirah Asora Bay, from AED 49 million. Port de La Mer, Sur La Mer and La Mer Maisons are sold out and available only as resales.
Is Port de La Mer the same as La Mer?
Port de La Mer is the first apartment community within La Mer, beside the marina, and is now sold out. La Mer is the name of the whole Meraas master development, including the beach and J1 Beach dining strip.
What are property prices in La Mer per square foot?
Published figures for La Mer: AED 5,242 per sq ft for all homes (average advertised price per sq ft; Bayut, from advertised asking prices, October 2026). Averages move with the mix of homes sold, and asking prices usually sit above prices paid. Compare areas in our price per sq ft table.
Considering La Mer?
Tell us your budget and we'll shortlist what fits, or say if another area suits you better.
- Current price list and availability, direct from the developer
- No fee to you on off-plan purchases: the developer pays us
- One salaried adviser, not on commission, from first call to handover
