Serro

By Emaar Properties in The Heights Country Club & Wellness, Dubai

Price from
AED 6,000,000
about £1.23M or $1.63M
Payment plan
10/70/20
80% before handover
Handover
Q1 2030
Status
Off-plan

Payment plan

10/70/20

80% due before handover

  1. Down paymentAt booking10%
  2. During constructionSeven instalments70%
  3. On handoverOn completion20%
  4. Paid before handover80%

As listed on Property Finder for this project. Emaar confirms the schedule on the sales offer for each unit.

Prices are on request, so the plan is shown in percentages.

For Serro

Homes and prices

Serro offers 3-bedroom villas, 4-bedroom villas and 5-bedroom villas.

3-bedroom villasOn requestProperty Finder lists three-bedroom villas from AED 6.2 million. Sizes are not published.
4-bedroom villasOn requestPrice and size not published.
5-bedroom villasOn requestPrice and size not published.

The headline price of AED 6,000,000 is the published starting price for Serro as a whole. Prices by home type are on request. Sterling figures are indicative conversions. Ask for today's availability before relying on any figure.

  • Villas
  • 3 to 5 bed
  • 383 homes
  • Freehold
Sales launched
March 2026
Golden Visa
Prices reach the AED 2 million threshold

Overview

Three- to five-bedroom villas in The Heights Country Club & Wellness. Emaar lists Serro as just launched, from AED 6 million, and Property Finder gives a completion target of March 2030.

Serro is a villa cluster in The Heights Country Club & Wellness, the wellness-themed community Emaar is building at the junction of Emirates Road (E611) and Expo Road (E77). It launched in the same first phase as Salva, and the two share a brochure. Emaar describes the homes as three- to five-bedroom villas set among nature trails, garden terraces and water features.

Emaar lists Serro on its "Newly launched" page with the label "Just launched", and its community page gives a starting price of AED 6,000,000. Emaar did not show a count of available units for Serro on 13 November 2026. Property Finder is less consistent: it shows a launch price of AED 6.9 million in one place, AED 6,850,000 in its FAQ and three-bedroom villas from AED 6.2 million, and it describes the homes as ground-plus-two villas, 383 in all. Prices and sizes for the four- and five-bedroom villas are not published. We show Emaar's own figure and suggest asking for the current price list.

Property Finder gives an expected booking date of March 2026 and a completion target of March 2030. The plan it lists is 10% on booking, 70% in seven instalments during construction and 20% on handover.

The community amenities Emaar lists are a wellness centre, a meditation garden, a wellness lake with a promenade, a private beach, a fitness area, a yoga lake and a social terrace. Emaar describes the masterplan as 7.5 million sq m, and gives drive times of about 10 minutes to Expo City Dubai and Al Maktoum International Airport, 20 minutes to Dubai Hills Estate and 30 minutes to Downtown Dubai.

Who it suits: families who want a new villa in the south of the city with a wellness-led setting, and buyers positioning for growth around Al Maktoum airport and Expo City. What to weigh: the published price data is thin and inconsistent across sources; the whole community is off-plan, with completion more than three years away; and Salva and Serro 2 are on sale at similar prices next door, so resale buyers will have plenty of choice.

Buying costs

Government fees are paid on top of the purchase price. This is the position for the entry-level home; costs scale with price. In Dubai the registration authority is the DLD.

Purchase priceEntry price at SerroAED 6,000,000
DLD transfer fee (4%)Paid to the Dubai Land Department on registration. The department lists it as 2% from each party, but contracts almost always pass the full 4% to the buyer, so a developer's '50% DLD waiver' means the developer is paying its own listed half. Off-plan, it is paid when the sale is registered in the Oqood system.AED 240,000
Oqood registration admin feeOqood portal fee of AED 1,000 plus knowledge and innovation fees, for registering the off-plan sale contract.AED 1,020
Estimated total to completeAED 6,241,020about £1.28M

Developers may add their own administration charge on off-plan sales. It is set by the developer, not the land department, so it is not included in this estimate: ask for it in writing before you reserve. Adjust the assumptions in the buying cost calculator.

Golden Visa. Every unit type here is priced above AED 2 million, the threshold for the 10-year visa by property. Check eligibility

Location

In The Heights Country Club & Wellness, at the junction of Emirates Road (E611) and Expo Road (E77) in the south of Dubai.

Expo City Dubai
10 min
Al Maktoum International Airport
10 min
Dubai Hills Estate
20 min
Downtown Dubai
30 min

Approximate drive times in normal traffic.

About The Heights Country Club & Wellness

  • 7.5 million sq m master plan by Emaar at the E611 and E77 junction
  • Wellness centre, clubhouse, lake promenade and beach planned as the community's core
  • Ten minutes to Expo City Dubai and Al Maktoum International Airport by Emaar's figures
  • Villa-only phases released so far, with three to five bedrooms

The Heights Country Club & Wellness area guide

Amenities

  • Wellness centre
  • Meditation garden
  • Wellness lake and promenade
  • Private beach
  • Fitness area
  • Yoga lake
  • Social terrace

Developer: Emaar Properties

Dubai's largest listed developer, behind Burj Khalifa, The Dubai Mall and master communities such as Downtown Dubai and Dubai Hills Estate.

Founded
1997
Headquarters
Dubai, UAE
Ownership
Listed on the Dubai Financial Market (DFM: EMAAR). Dubai Holding has been the largest shareholder, with 29.73%, since May 2026.

Emaar Properties profile and track record

Adviser's view

What works

  • Marketed by Emaar as just launched, with a published starting price of AED 6 million.
  • First phase of a new Emaar master community at the E611 and E77 junction.
  • Standard 10/70/20 plan with 20% held back to handover.
  • About 10 minutes from Expo City Dubai and Al Maktoum International Airport on Emaar's figures.

What to weigh

  • Starting prices differ between Emaar (AED 6 million) and Property Finder (AED 6.2 million to AED 6.9 million).
  • Prices and sizes for four- and five-bedroom villas are not published.
  • Emaar did not show a count of available units, so current stock is unconfirmed.
  • Completion is targeted for March 2030 in a community that is entirely off-plan.
  • Salva and Serro 2 add competing villa stock in the same community.

Questions buyers ask

How much are villas at Serro?

Emaar gives a starting price of AED 6,000,000. Property Finder lists three-bedroom villas from AED 6.2 million and a launch price of AED 6.9 million, so ask Emaar for the current price list.

What is the payment plan at Serro?

Property Finder lists 10% on booking, 70% in seven instalments during construction and 20% on handover.

When will Serro be completed?

Property Finder gives an expected completion of March 2030.

Who is the developer of Serro?

Serro is being developed by Emaar Properties. About Emaar Properties: Dubai's largest listed developer, behind Burj Khalifa, The Dubai Mall and master communities such as Downtown Dubai and Dubai Hills Estate.

Can foreigners buy at Serro?

Yes. The Heights Country Club & Wellness is a designated area where buyers of any nationality can own freehold property, whether or not they live in the UAE. The purchase is registered with the DLD.

Does buying at Serro qualify for a Golden Visa?

Homes priced at AED 2 million or more can support an application for the UAE's 10-year Golden Visa. At Serro, every unit type starts above that level. Approval is at the authorities' discretion and off-plan purchases have their own conditions: see our Golden Visa guide.

What fees are payable on top of the price at Serro?

The main cost is the DLD transfer fee (4%). On the entry price of AED 6,000,000 that comes to about AED 240,000, plus small administration charges. There is no stamp duty, no annual property tax and no tax on rental income for individuals in the UAE, though your home country may tax you. Our buying cost calculator itemises it.

Sources and verification

Facts on this page were last checked on . Prices, availability and payment plans are set by the developer and can change without notice; treat them as a guide until you have a current offer in writing.

Developments like Serro

The closest alternatives by area, price and home type among the developments we cover.

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Developer rendering of Salva

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Developer rendering of Serro 2

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Developer rendering of Montura 2

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Developer rendering of Montura 3

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Developer rendering of Ovelle

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Buying in The Heights Country Club & Wellness

The area, the developer and the guides worth reading before you reserve in Dubai.